Old like this too.
One big reason is the new investment Developers need to make must be super high, or Blink doesn’t have the capability in house – they’re hardware developers, not web developers. This could be a simple, natural expectation from us as customers, but this could be a large constraint of the architecture, meaning refactoring the back end introduces large risk, which could quickly could kill this business.
With that said, I think software expectations these days leads companies to rewrite their software often enough to make it interesting, so refactoring the entire system to be platform agnostic is good work for many customers-facing companies–and I think for Blink too.
The problem in the industry today is customers are finicky, and we expect enhancement without having to pay too much. An ideal solution is a fast, responsive, simple website that mimics the app (to start), and leverages the wider screen on a desktop. The same features of downloading, sharing, viewing and configuration are expected on a desktop website software for Blink.
I hope you launch this in the near future.